A French Fashion Brand
For a confident woman with a unique and sophisticated style.
Founded in 1977 by Pierre Camhi, BLEU BLANC ROUGE is a fashion house born in Nice, on the French Riviera. This family adventure began with the artistic vision of Catherine Camhi and her sister Dominique Wack. Passionate about decoration and art, these two women transformed their love for exceptional objects into a women’s ready-to-wear brand with a unique and sophisticated style.
When Pierre entrusted the artistic direction to Catherine and Dominique, they repurposed fabric remnants from old workshops and combined them with noble materials and feminine embellishments. This is how the first BLEU BLANC ROUGE collection was born, blending creativity, quality, and elegance.
A Family Spirit, Combining Tradition and Transmission
Discover the key dates of BLEU BLANC ROUGE:
1977
Pierre Camhi founded BLEU BLANC ROUGE and entrusted the artistic direction to Catherine Camhi and Dominique Wack. Twins at work, they surprised and captivated with each new collection.
1990
Opening of the first Parisian boutique at 59 bis rue Bonaparte, in the 6th arrondissement.
1993
Jean-Jacques Garella acquired the brand to enhance his high-end ready-to-wear offerings. The design office moved from Nice to the outskirts of Aix-en-Provence in the early 2000s.
2022
Anne de Gravelaine and Philippe Rigal acquired the GARELLA Group, renamed it Groupe INDIES, with the ambition to reposition BLEU BLANC ROUGE, restore its reputation, and expand it internationally.